Episode Details

Religion is very difficult to define. The scholar Clifford Geertz offered his own definition, but ironically, this definition is broad enough to apply to even a soft drink brand: Coca Cola. But how could Coca-Cola be a religion?

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Sources:
Mark Pendergrast, "For God, Country, and Coca Cola,"

David Chidester, "The Church of Baseball, the Fetish of Coca-Cola, and the Potlatch of Rock n' Roll: Theoretical Models for the Study of Religion in American Popular Culture, Journal of the American Academy of Religion, Vol. 64, No. 4, (Winter, 1996), 743-765

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