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The END of TikTok's Most Hated Influencer ...(Jooshica)
Published 3 weeks, 5 days ago
Description
She was a 30-year-old optometrist who quit her six-figure job, blew up to 5 million TikTok followers, and landed a Blackpink brand deal — then it all started unraveling. Jooshica (Ju Jimin) built an empire on viral K-beauty transformations and Coachella glam, but colorism accusations, a 9-second video that sparked racism allegations, a "fake" K-pop debut, and endless influencer beef have turned her into one of the internet's most controversial creators. This is the full timeline of her rise, her repeated controversies, and why she still refuses to change course. TikTok drama, influencer callout, K-beauty controversy — the whole story, breakdown style.