Episode Details

The first real dip in my downloads was my own doing. I went from talking to a very specific developer niche, to business owners in that niche, to business owners generally — and the more I broadened, the more I sounded like everyone else. The clearest signal came from an episode I was sure would be huge: Peter Hollens, two million YouTube subscribers at the time, and it landed flat. His audience already knew his story, and mine weren't creators. I forgot who I was serving and left them behind with very little warning, and I don't think I ever fully recovered from it. If you take one thing from this series, take that.

Resources & Links

• Join my newsletter for solo business owners: streamlined.fm/join
• Podcast hosting by RSS.com (affiliate link): rss.com

Disclosure: this episode description was generated with AI.

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