Episode Details

Back to Episodes
Ira Glass: Podcasts go deeper, and so do the ads

Ira Glass: Podcasts go deeper, and so do the ads

Episode 2427 Published 1 week ago
Description

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations.

  • In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time.
  • TYT has named Airwave as exclusive advertising sales partner, in a seven-figure deal. Airwave is expanding its in-house sales operation; the company will represent premium advertising opportunities across TYT’s podcast, digital video and live programming.
  • Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem."

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Audiohook, RedCircle,

Listen Now