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The 90-Day LTV KPI I Use to Align Growth and Retention Teams
Published 4 weeks ago
Description
Most established subscription brands run growth and retention as two separate teams chasing two different scoreboards. That misalignment is where profit quietly leaks out of your program.
In this episode, I break down where brands past 10,000 subscribers should focus next, and why a time-bound LTV metric is the KPI that finally gets both teams rowing in the same direction.
What we cover:
• Why subscriptions should sit across growth and retention, not siloed under retention alone
• Prioritizing contribution margin and profitability over average vanity metrics
• Adding growth-engine complexity with landing pages, quizzes, and bundle builders tied to real buyer intent
• The free money sitting in dunning, payment recovery, and processing health (and why 5% recovery lift is thousands in recurring revenue)
• Building dedicated onboarding, billing reminder, and winback flows by product line
• Introducing product combinations at the right stage to lift AOV and LTV
• Testing winback offers by cancellation reason versus staying consistent with strong bundles
• Why 90-day LTV with profitability baked in is the northstar KPI that aligns your whole team
Every touchpoint, from onboarding emails to billing reminders, should roll up to that one number. When it does, everyone knows what they own and what moving the needle actually looks like.
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In this episode, I break down where brands past 10,000 subscribers should focus next, and why a time-bound LTV metric is the KPI that finally gets both teams rowing in the same direction.
What we cover:
• Why subscriptions should sit across growth and retention, not siloed under retention alone
• Prioritizing contribution margin and profitability over average vanity metrics
• Adding growth-engine complexity with landing pages, quizzes, and bundle builders tied to real buyer intent
• The free money sitting in dunning, payment recovery, and processing health (and why 5% recovery lift is thousands in recurring revenue)
• Building dedicated onboarding, billing reminder, and winback flows by product line
• Introducing product combinations at the right stage to lift AOV and LTV
• Testing winback offers by cancellation reason versus staying consistent with strong bundles
• Why 90-day LTV with profitability baked in is the northstar KPI that aligns your whole team
Every touchpoint, from onboarding emails to billing reminders, should roll up to that one number. When it does, everyone knows what they own and what moving the needle actually looks like.
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...