Episode Details

This week in haircare, Moroccanoil signs tennis champion Aryna Sabalenka as Global Brand Ambassador, Marc Anthony rolls out high-claim volume innovations, INERTIA enters the peptide scalp-to-strand space, and Living Proof debuts a non-aerosol micellar dry shampoo mist. Plus, Nancy Twine launches masstige player Soulstice, White Rain targets the sub-$10 segment with White Rain+, and Moroccanoil introduces its CAD $44 Overnight Hydration kit alongside retail promotions.