Episode Details

This is the final episode in our three-part series on working with interior designers, and it covers the part almost nobody talks about: what happens after the project ships. You landed the commission, she loved the piece, everyone's happy — and then six months go by and you haven't heard a word. 

I get into why that happens (it's usually not personal, she's just busy and juggling a dozen projects) and what to do about it: building a real re-engagement strategy that lives in her inbox instead of your Instagram feed, why install photos are the best marketing lever you're not using yet, and how to stay top of mind without turning into the artist who's always pitching. I also make the case for why I think too many of us are spending four hours a week worrying about reel views instead of one hour sending three emails that would actually move the business forward. If you missed them, go back and listen to part one and part two first. 

And for the extended version of today's episode — exactly how to ask for photos, usage rights, and what a follow-up cadence should look like — that's up on Paper Trail, my Substack, this week. 

Doors to The Club close September 24 and won't open again until next year, so if you've been on the fence, this is your sign. learn more here. 

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