Episode Details

So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what?

When should you message the discount…
When should you message the value prop…
When should you compare to competitors…
When should you list the ways to use the solution you’re selling?
When?

In this Tutorial, Ry Schwartz answers these when questions to reveal how the Copyhackers’s team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.

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