Episode Details

The Health Marketing Daily — September 15, 2026 In this episode: • New clinical evidence linking low vitamin D to post-surgical pain intensity gives supplement brands a compelling, specific health outcome to market around. • Ulta Beauty is turning its stores into a telehealth-to-supplement pipeline by partnering with Midi Health — a direct signal that beauty retail is aggressively colonising the wellness supplement space. • Scientists have identified the cellular mechanism by which caffeine extends lifespan in yeast — giving functional beverage and longevity supplement brands a new science-backed narrative for one of the world's most consumed ingredients. • Consumer interest in insect-based protein products is surging again in Germany, signalling a potential second wave for an alternative protein category that stalled after its initial EU novel food approvals. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health