Episode Details

The FMCG Marketing Daily — September 15, 2026 In this episode: • Diageo is reformulating three of its biggest spirit brands for a lower-ABV future, signalling that moderation is now a core brand strategy rather than a niche play. • Publicis landing PepsiCo's media account without a formal pitch reveals how the agency model is changing — and what that means for FMCG brands reviewing their media relationships. • Cheez-It's college football campaign shows how Kellanova's snack brands are using sports sponsorship to own a specific cultural moment rather than just buy media. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO