Episode Details

The FMCG Marketing Daily — September 14, 2026 In this episode: • Mondelez is making a serious push to grow Cadbury's footprint in the US market by pairing a limited-edition fashion accessory with original comedy content — a rare dual-channel activation for the brand. • Molson Coors has completely restructured its internal content workflow to match creator timelines — and the results are a 4x engagement uplift, offering a direct blueprint for legacy FMCG brands stuck in broadcast-era production cycles. • A 138-year-old heritage food brand is using a branded dating show as its primary vehicle to recruit Gen Z consumers — a challenger-style play that raises the bar for how legacy FMCG brands can engineer cultural relevance. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO