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JAM The Label Closes After 8 Years | Melbourne News
Description
Melbourne’s JAM The Label, founded in 2019 by occupational therapists Emma Clegg and Molly Rogers, is closing after eight years — a poignant end to a pioneering adaptive fashion brand that redefined style with magnetic fastenings, adjustable designs, and runway moments at Australian Fashion Week. Inspired by clients Jack and Maddie, the label became an NDIS provider, making assistive clothing affordable and accessible. Though they pushed adaptive fashion into the mainstream and fought for representation, the founders cite Australia’s underdeveloped market and personal life changes as reasons for closure. They’re heartbroken but determined — believing the fight for inclusive fashion is far from over.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://7news.com.au/news/fashion-pioneer-jam-the-label-to-close-after-eight-years-after-business-struggle-c-22866549
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