Episode Details

If too many of your listings are sitting on the market and not selling, the first place to look is usually pricing.

In this episode, I break down the stock management process I’d use to get more properties under offer, including when to have the price reduction conversation, how to prepare a seller for it properly, and why your communication should actually increase when viewings decrease.

We cover:

• The 50/50 for sale vs under offer benchmark
• Why one meaningful price reduction is usually better than lots of small ones
• Why week three is the ideal time to start the conversation
• How weekly seller care makes price reductions easier
• The red, amber and green stock system
• How to identify which properties deserve your attention first
• The exact question to ask to uncover what a seller would genuinely accept
• Why pricing stock correctly is one of the biggest levers in estate agency

If you want more properties under offer without simply hoping the market improves, this episode gives you a practical framework to work through your current stock and make the right changes.

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