Episode Details

Progressive groups are ditching personal attacks on Pauline Hanson in favor of tackling economic anxieties—because slamming her as racist just fuels her outsider appeal. After years of costly ads linking her to controversial figures that failed to dent One Nation’s support, campaigners now focus on listening, empathy, and real-world issues like jobs and wages. The new playbook? Frame Hanson’s rhetoric as political theater, not personal flaws, and avoid name-dropping her backers unless it naturally comes up. The goal? Build trust door-to-door with everyday folks who’ve lost faith in traditional politicians—and show them solutions, not smears.

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