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AI in Filmmaking: Human Creativity Still Rules | Entertainment and Celebrity News
Description
AI is reshaping filmmaking at TIFF, but human creativity remains irreplaceable. Panelists revealed how AI tools are now powering real production—helping pre-visualize scripts, optimize budgets, and even generate trailers—while stressing that it’s the filmmaker’s eye that curates what works. As AI evolves rapidly, creators must master fundamentals like lighting and performance before experimenting with prompts. The key? Strong storytelling will always be the ultimate creative anchor.
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