Episode Details

The Health Marketing Daily — September 13, 2026 In this episode: • A major study linking high blood levels of tyrosine — a widely marketed cognitive supplement ingredient — to shorter lifespan in men poses serious questions for the brain health supplement category. • Beyond Meat is pivoting beyond the meat aisle into sports and active nutrition with a new plant-based protein platform — a major strategic shift that puts it in direct competition with established supplement and wellness brands. • A deepening whey protein supply crunch is forcing sports nutrition and functional food brands to urgently rethink their formulation strategies and ingredient sourcing. • New research showing that gut bacterial populations can spread rapidly between people and across continents has major implications for how probiotic and microbiome supplement brands communicate the value of their products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health