Episode Details

The FMCG Marketing Daily — September 13, 2026 In this episode: • Mondelez's Cadbury is making a significant push into the US market by combining a branded merchandise play with episodic comedy content — a dual-format bet that challenges conventional FMCG campaign thinking. • Diageo's confirmed exit from East African Breweries is a landmark portfolio restructuring move that will reshape brand ownership and competitive dynamics across one of Africa's most strategically important beer markets. • A 138-year-old heritage food brand is staking its Gen Z relevance strategy on a branded dating show — one of the boldest entertainment-led repositioning bets in the challenger FMCG space right now. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO