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ACCC Targets Predatory Free Trials | Perth News

ACCC Targets Predatory Free Trials | Perth News

Published 4 weeks ago
Description

Australia’s consumer watchdog is sounding the alarm on predatory free trials that secretly turn into paid subscriptions, calling it a scam that exploits financially stressed users. After a landmark lawsuit against eHarmony—where the dating site misled customers about costs and renewals—the ACCC is now targeting subscription traps across industries from streaming to food delivery. The real issue? Companies burying cancellation terms in fine print and making it nearly impossible to opt out. With hundreds of complaints pouring in, the ACCC demands businesses overhaul their practices: be transparent, make cancellations easy, and stop deceptive marketing. This crackdown signals a major shift toward holding the subscription economy accountable—and protecting consumers from being locked into unwanted charges.

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