Episode Details

It's been a year since the last episode. George is back, and he's not easing in.

This one breaks down principle one from Kyle McDowell's Begin With We — the standard that has to hold before any other principle in your organization works. Trust, the John Lucas story, the Tylenol crisis, and twenty years of watching corporate America choose low standards over high ones.

Corporate America isn't broken because of bad people. It's broken because of bad standards. George connects that idea to a story from John Gruden about looking left and right in the locker room, the difference between a me culture and a we culture, two distinct types of trust, and a leadership crisis that turned into a case study in doing the right thing under pressure.

If you lead a team, run a company, or are just trying to figure out why your workplace feels off, this one's for you. Get the book. Run the mirror test. And find the one standard you're holding your team to that you're not holding yourself to.

In this episode:

• Why bad standards, not bad people, are what actually break workplaces
• The 10 "we" principles from Kyle McDowell's Begin With We
• The difference between a me culture and a we culture
• Two types of trust, and why you need both
• A crisis-response case study in leading by example
• Company, client, crew — the only three things that should matter
• The mirror test: how to find where you're not modeling your own standard

Mentioned in this episode:

• Begin With We by Kyle McDowell
• The Advantage by Patrick Lencioni
• The Multiplier by Liz Wiseman

Get in touch: deadthreecoaching.com