Episode Details

# The Daily Trend Report with giovanni gallucci: September 12, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So here's the one that stopped me this week. Newsweek just posted its best single day of social referral traffic in five years. **Clean Label Food and Beverage.** Okay, mine today is a confession dressed up as a marketing plan. Campbell's. **Content Creation Tactics.** All right, my favorite one today, and it closes the show. Jim Beam ran a thing called Hit the Beam. ## Quick takeaways - Take the one real opinion you hold about your category and post it on Threads as a sentence, not a graphic, then sit in the replies for an hour and answer every single one. - Ask a real question over there. Not what's your favorite flavor, an actual gripe about what's on the shelf or how the stuff gets made, and treat the answers as next week's content. - Whatever follow you earn on the ranked feed, point it at something you own, a broadcast channel, an email list, an inbox, because reach you rent was never yours to keep. - Take the two creators who already make good work about your category and turn a one-off into six months, before Big Food's checkbook lands in their inbox. - Put a real person who actually makes the thing on camera every week, the ugly batch included, because that's the one post a nine-hundred-person marketing org can't ship in under two weeks. - Answer your comments in that same person's voice, same day, no committee, because speed is the one thing all that budget can't buy back. - Find the thing in your world that happens on a schedule you don't control, and build one repeatable bit on it instead of a one-off. - Build the shoot into something you're already doing, so the market booth or the sampling table comes home with a week of footage, not just a receipt. - Make your object repeatable, not rare. A thing every buyer can post beats five things only an editor can carry. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.

• (00:00) - Intro
• (00:28) - Social Media
• (04:57) - Clean Label Food and Beverage
• (09:39) - Content Creation Tactics
• (13:38) - Outro