Episode Details

The FMCG Marketing Daily — September 12, 2026 In this episode: • Coca-Cola's Mr. Pibb has become the fastest-growing brand of the year after a deliberate relaunch strategy — a rare resurrection story worth dissecting for any FMCG team managing a dormant or underperforming sub-brand. • Molson Coors has overhauled its entire content production workflow to match creator speed — and quadrupled engagement as a result — offering a concrete operational blueprint for FMCG brands still stuck in broadcast-era approval cycles. • Kellanova's Cheez-It is activating a college football campaign built around fan identity rather than the sport itself — a distinct strategic angle that sets it apart from the straightforward media-buy escalation seen from rivals like Modelo. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO