Episode Details

Andorra is launching a bold beauty revolution with “Andorra és bella,” a free, nationwide congress on October 15th bringing global beauty experts to elevate the principality’s reputation beyond its scenic vistas. Focused on AI in cosmetics, perfume trends, and retail innovation, the event targets 200+ beauty businesses in Andorra la Vella — home to the country’s first perfumery from 1938 — where 40% of tourists shop and nearly all leave with purchases. Complementing the main event are local “Beauty Experiences” and a kids’ scent workshop, with a second edition planned for May 2027 to avoid peak tourist season. Backed by an €80K–€90K budget led by Andorra Turisme, this initiative aims to turn the tiny principality into a major player in the international beauty scene.

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