Episode Details

The Health Marketing Daily — September 11, 2026 In this episode: • Morinaga Milk's B. longum BB536 — backed by over 50 years of clinical research — is being positioned as a foundational probiotic strain for healthy longevity, giving gut health brands a high-credibility science anchor to market around. • New modelling showing a 20% sugar tax in Australia could prevent millions of cases of tooth decay over 25 years adds fresh regulatory momentum to oral health nutrition policy — and a clear signal for European functional food and supplement brands in the oral health space. • A new study from Hochschule Fulda reveals that young Germans are increasingly shaping their diets around sustainability values — a consumer behaviour shift with direct implications for how wellness and functional food brands should position themselves in the German market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health