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90% of Our Viewers Never Came Back. Here’s What We Got Wrong
Published 1 month, 3 weeks ago
Description
90% of our YouTube viewers weren’t coming back. We thought we knew our audience — the analytics told a very different story.
In this conversation, Lisa Bean and Chris Howard unpack what that 90/10 split taught us about creating content, reaching new people and building an audience that actually returns.
We talk about the tension between making content for your existing community and creating something that attracts new viewers, why consistency matters, and the point at which content stops being a marketing afterthought and becomes a genuine part of your business.
This is a 10-minute moment from PRODUCED, a podcast about business, content, creativity and what it really takes to build something.
Watch the full episode of PRODUCED on the channel.