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Factorial CEO raised $150M at a $2.5B valuation – without needing the money (Jordi Romero)
Description
Jordi explains why the German mid-market is the better ecosystem even though Spain is the bigger revenue base, why AI has to live inside the system of record, and what it looks like when an agent handles a sick employee end to end. Plus: why he tells founders not to listen to their VCs.
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More about Jordi: LinkedIn: https://www.linkedin.com/in/jordiromero/ Website: https://factorialhr.com
Chapters:
(00:00:00) Intro: Why Factorial is betting on Germany
(00:03:01) Spain vs. Germany: the technology gap
(00:04:58) Why AI has to live inside the system of record
(00:09:31) "You're either Anthropic or you're dead to investors"
(00:12:22) Leading 1,800 people through AI disruption
(00:14:34) "Become an AI native or become irrelevant"
(00:16:22) Hiring for raw attributes
(00:17:13) "Don't listen to VCs" and the PLG fight
(00:22:03) The dish soap theory of marketing
(00:25:42) Parachuting a leader in over a team
(00:28:00) "I am a very slow recruiter"
(00:30:29) The cost of the wrong hire
(00:32:32) Which roles AI actually changes
(00:36:00) The death of the dashboard
(00:38:41) The sick cook: what an AI agent does
(00:44:56) What Factorial looks for in acquisitions