Episode Details
Back to EpisodesThe Digital Commerce Daily | Primark to launch online delivery in | Amazon Ads brings advertisers to ChatGPT, | [Analysis] Fashion makes way for beauty
Published 1 month ago
Description
The Digital Commerce Daily — September 11, 2026
In this episode:
• Primark — the last major holdout against ecommerce — has reversed course and is launching UK home delivery, reshaping the competitive landscape for fast-fashion online.
• Amazon has struck a deal to place its DSP advertisers inside ChatGPT, making it the first major retail ad network to buy into the AI chatbot ad ecosystem at scale.
• New data shows beauty is overtaking fashion as the dominant category in European ecommerce, with major implications for where brands and platforms invest next.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing