Episode Details

P.Louise is under fire for aggressively marketing makeup to kids as young as eleven, turning its “back to school” campaign into a viral controversy. From lip gloss disguised as pens to makeup masterclasses for under-sixteens, the brand’s tactics—backed by young influencers like twelve-year-old Lacey M and lavish kid-focused events—are sparking outrage across social media. Critics question the ethics of targeting such a young audience, while industry figures and consumers alike call out the brand’s shifting focus. Despite mounting backlash, P.Louise doubles down, betting big on the digital-native youth market—and the debate rages on.

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