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IT Impact Inc. at ASCII
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๐๐ ๐ฉ๐จ๐ข๐ง๐ญ๐๐ ๐๐ ๐๐ญ ๐ก๐ข๐ฌ ๐จ๐ฐ๐ง ๐๐จ๐จ๐ค๐ฌ ๐๐๐๐จ๐ซ๐ ๐ก๐ ๐๐ฏ๐๐ซ ๐ฉ๐จ๐ข๐ง๐ญ๐๐ ๐ข๐ญ ๐๐ญ ๐ ๐๐ฅ๐ข๐๐ง๐ญ'๐ฌ. ๐
Juan Soto is president of IT Impact in Chicago, a Microsoft data and AI certified partner and one of only a handful in the country carrying that designation. We caught him at ASCII Edge in Toronto.
๐ ๐ข๐ง๐๐ง๐๐ข๐๐ฅ๐ฌ ๐๐ซ๐ ๐ญ๐ก๐ ๐ฎ๐ฌ๐ ๐๐๐ฌ๐ ๐ก๐ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ก๐๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐๐๐ ๐จ๐ฐ๐ง๐๐ซ ๐ญ๐จ๐๐๐ฒ.
His before picture will be familiar to a lot of owners. The P&L and the balance sheet arrive after the fact, so you spend the month reacting. Agents now read his numbers daily and weekly, and the month becomes something he manages while it is still happening.
๐ด Juan's rule for owners: budget, revenue and cost are where AI earns its keep first, because that is where the decisions live.
๐ด Daily visibility changes the questions you get to ask. A margin drifting in week two is a conversation. The same drift found in week six is a write off.
๐ด The myth he would erase: that you can hand employees the tools and productivity magically doubles. Employers owe their people the education, the training, the guidance and the policies alongside the licence.
๐ด His read on the next twelve months for MSPs: AI will keep getting better and it will keep getting more expensive, and your clients will call you first when a new feature lands.
๐ด What he does about it: two hours every single day on podcasts and articles, so his clients do not have to. If he is not on top of it, the call goes to his competition instead.
๐ด That is the quiet job description of a modern MSP. Absorbing a firehose of releases and turning it into one clear recommendation an owner can act on.
๐ด His event highlight was other owners. Trading real issues, growing the referral network, learning from people running the same business and carrying the same problems.
Preparation is the product. ๐๏ธ
Stream on:
โถ๏ธ Youtube: https://www.youtube.com/@SMBAIHUB
โถ๏ธ Amazon Music: https://music.amazon.in/podcasts/b93fd52f-bc53-4ee9-98d7-3b9e10ea0e6f/ai-breakdown
โถ๏ธ Apple Podcast: https://podcasts.apple.com/in/podcast/ai-breakdown/id6799578599
โถ๏ธ Web: smbaimagazine.com
โถ๏ธ Web: smbaipodcast.com
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation. This is an Independent commentary. Third-party excerpts are credited on screen or in the show notes. Some voices in this program are AI-generated.