Episode Details
Back to Episodes
Episode 90: Turns Out, We Were Doing It ALL Wrong
Description
We thought we knew what it took to run a successful soap business.
Turns out… we were wrong. 😂
After spending three episodes talking with Joanna Couch about scaling a soap business, manufacturing, equipment, batching, private label, hiring, consistency, and growing from a tiny 10x10 shed into a massive operation, we started questioning some of the things WE thought we knew.
And this episode is basically one giant Dirty Heifer confession session.
We talk about the soap business mistakes and misconceptions we had along the way—including:
🧼 Why having MORE products doesn't necessarily mean more sales 💰 Why making more sales doesn't always mean you're making more money 🏭 The equipment we bought because we were convinced we needed it 💼 Whether you really need to quit your day job to have a “real” soap business 🔥 How busy can actually become a recipe for burnout 📋 Why systems, consistency, and processes matter more than we realized 🤝 Learning when it's time to delegate 🏷️ The difference between private label and white label 💸 Some of our biggest financial mistakes 📦 What customers actually care about—and what they absolutely don't 😂 And, of course, some questionable decisions and plenty of Heifer-level nonsense along the way.
One of the biggest takeaways? There isn't one definition of a successful soap business. Maybe you want a huge manufacturing operation. Maybe you want a tiny studio. Maybe you want to sell at markets, do wholesale, or make soap a few days a week.
Your business gets to work for YOU.
If you're a new soap maker, small business owner, or you've ever wondered whether you're doing this whole business thing “right,” you're going to want to hear this conversation.
👇 WHAT WERE YOU TOTALLY WRONG ABOUT?
Tell us in the comments: What did you believe about running a soap business when you started that turned out to be completely wrong?
👍 Like the video 🔔 Subscribe to The Dirty Heifers 💬 Tell us your biggest soap business misconception 📤 Share this episode with another maker who has made at least ONE questionable business decision.
Because apparently… we're all confessing today.
Stay Dirty Heifers. 🐄🧼