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Sunscreen Scandal Rocks Industry | Perth News
Description
A major sunscreen scandal is unfolding as Ultra Violette sues Wild Child Laboratories for misleading claims after their SPF50+ product tested at just SPF4. The lawsuit seeks $7 million, but complications arise since Wild Child is in liquidation — with eleven other sunscreen brands and the Australian Taxation Office also pursuing over $19 million in claims. Wild Child’s assets were sold to Heliora, run by the same team, raising eyebrows as liquidators investigate whether this was a debt-avoidance move. Despite the company’s shutdown, its insurer argues coverage remains intact, potentially allowing the case to proceed. The legal battle pits Ultra Violette’s claim of reliance on faulty testing against Wild Child’s counter that the brand failed to verify final product safety — a messy showdown with big stakes for consumers, manufacturers, and regulators alike.
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