Episode Details

The Health Marketing Daily — September 10, 2026 In this episode: • As employers roll back GLP-1 drug coverage due to soaring costs, health and wellness brands have a direct opening to capture consumers who are now seeking affordable weight management alternatives. • A deepening whey protein supply crunch is now hitting brands across multiple formats, threatening margins and forcing reformulation decisions at a moment when protein demand has never been higher. • Beyond Meat's pivot into protein powders and nutrition bars signals that mainstream plant-based food brands are now entering sports and functional nutrition territory — intensifying competition for established supplement players. • Austrian alternative protein brand Revo Foods has secured German retail listings, marking a meaningful distribution milestone for a 3D-printed plant-based brand with a clear health and protein positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health