Episode Details
Back to EpisodesRetail Readiness Round: Wendy Kushel, Founder of Wendala's
Description
In this Retail Readiness Round, Wendy Kushel, founder of Wendala's shares practical advice for founders who want to get their products onto retail shelves.
Wendy breaks down one of the biggest mistakes founders make before pitching retail buyers: not being truly retail ready. From UPC codes and legal labeling to understanding FDA requirements, she explains what founders need to have in place before approaching retailers.
She also shares advice for founders hoping to land a major retailer like Walmart, including why your product needs to be ready for mass production and why founders shouldn't be afraid to take the order and figure out the next steps.
Plus, Wendy talks about the trade shows and events that have helped her connect with retail buyers, including Expo West and curated buyer meetings.
If you're a product-based founder preparing to pitch retail, this quick Retail Readiness Round is packed with practical advice to help you get ready for the shelf.
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