Episode Details

The FMCG Marketing Daily — September 10, 2026 In this episode: • Danone is doubling down on fresh dairy in the US at a moment when the category faces serious headwinds — a bold brand strategy bet worth unpacking. • Campbell's is overhauling its marketing mix with a sharper digital pivot — a significant signal from one of America's most heritage-heavy FMCG brands. • New NIQ data confirms the US FMCG market is bifurcating hard between premium and value — and mainstream brands are the ones being squeezed out. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO