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Stop Selling. Start Helping People Buy. Featuring Simon Severino
Description
What if the secret to better sales isn't selling harder?
According to Simon Severino, it's simple:
Stop selling—and start helping people buy.
The first step is knowing exactly who your ideal client is. Not just their job title or industry, but what makes them the right client for your business.
Then:
🎯 Identify your ideal client 6 levels deep
🚫 Define your anti-ideal client
🔎 Research what your prospects actually care about
💬 Start conversations instead of pitching
🤝 Focus on their reason for talking—not yours
📈 Measure your progress against your own last week
And one of the biggest takeaways?
Don't compare yourself to everyone else.
If you created 6 conversations last week, aim for 7 this week. If your close rate was 30%, aim for 31%.
Small improvements compound.
The goal isn't to be better than everyone else.
The goal is to be 1% better than you were last week.