Episode Details

In this episode of Business Brain, we uncover a dead-simple texting hack most businesses are ignoring: sending a VCF contact card with your very first message so your name and logo land in your customer’s phone instead of a random number. It’s a credibility boost, it sidesteps spam filters, and almost nobody is doing it yet. If you text customers at all, this is your move.

Then we revisit the two-year experiment: one year to learn, one year to execute. We break down why Stripe had only fifty customers after twenty-four months, why you shouldn’t quit your day job before the runway is built, and how to read the signals along the way without giving up too early. Give yourself the time and you’ll build the foundation for the next decade of your Charmed Life.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #786 for Wednesday, September 9th, 2026
  • September 9th: International Box Wine Day
• 00:02:22 Add a downloadable .vcf file to your business text onboarding flow
  • Superpower.com does it!
• 00:08:14 SPONSOR: SomniPods 3 sleep earbuds from Fitnexa: Flat enough to sleep on, and the app is the real prize: https://go.fitnexa.com/brain automatically applies $10 off (or use code BRAIN).
• 00:09:39 SPONSOR: Shopify: Own your customer relationships. Own your revenue. Start with a free trial at Shopify.com/BusinessBrain.
• 00:11:16 The Two Year Experiment
  • One to learn, the second to execute
  • After two years, Stripe only had 50 customers
• 00:18:40 Business Brain 786 Outtro
  • This Episode’s Big Takeway: Give Yourself Two Years to Get Started
  • Check out Business Brain Blueprints
  • Tell Your Friends!
  • Business Blueprints