Episode Details
Back to Episodes
From Interest to Clients: The Marketing System Every Coach Needs with Robbie Mould
Description
In this episode of 9–5 Exit Plan, I sit down with Robbie Mould, Managing Director of Mativus and creator of the Interest-to-Client Framework.
Robbie works with experienced coaches who are already creating interest through networking, speaking, content, podcasts, and referrals—but aren’t consistently turning that attention into the right client conversations.
We discuss why great coaching websites can still fail to generate clients, how coaches can market themselves without feeling pushy, the importance of positioning and ethical follow-up, and what happens between someone first discovering a coach and eventually deciding to work with them.
We also explore how AI search is changing the way people discover experts and what coaches can do to remain visible, credible, and easy to understand in this new environment.
If you’re a coach who wants to grow your business without becoming a traditional salesperson, this conversation offers practical ideas for building a clearer path from interest to aligned clients.
Connect with Robbie on : https://www.mativus.com/