Episode Details

What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.

In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.

You’ll Learn How To:

• Start a local meetup and build a community around your expertise
• Build trust by becoming the hub for information in your market
• Avoid the mistakes of coaching without a clear program or design

What You’ll Learn in This Episode:

• (03:22) What does a local event look like?
• (03:53) How Andrew and his wife started with simple real estate meetups
• (04:58) Becoming the hub of information
• (06:10) The biggest mistake Andrew made when he first started coaching
• (08:50) You don’t need to turn every meetup into a client immediately
• (11:02) The most important part of the program
• (14:34) When partner split goes the wrong way
• (17:08) How Andrew presents his $75K program and why $30K upfront works
• (19:50) Dealing with new laws in South Carolina for wholesaling
• (25:46) Andrew on promoting the local meetups
• (32:55) How Andrew competes with other local meetups
• (34:54) When virtual meetups make sense
• (35:38) People want connection and want to be around others who think the same way
• (37:46) Leaning into motivation and proof in coaching
• (42:41) Keeping the momentum in local meetups
• (47:00) Why Andrew stopped bringing outside speakers into his meetup
• (49:20) How Andrew follows up with meetup attendees
• (52:09) How workshops and joint events can attract your ideal clients

Who This Episode Is For:

• Coaches who want to build a business through community
• Real estate investors thinking about starting a coaching program
• Entrepreneurs who want to use local events to grow their influence

Why You Should Listen:

Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com