Episode Details

387,000 Australian businesses shut their doors last year. It's tempting to think the whole economy's falling apart, but that’s not the entire story. There are businesses right now who are doing huge growth.

Samantha and Leon break down what's actually separating the businesses who are quietly having their best year yet, and it's got nothing to do with luck.

They get into why chasing a "safe" job is often the riskier move, why trying to be everything to everyone is what's actually killing sales right now, and why the businesses doing well aren't cutting their marketing spend when things get tight, they're actually increasing it.

Then there's the stuff nobody talks about until it's a crisis - the basic systems most businesses still haven't bothered to set up, when a lean team stops being lean, and why waiting a full year to check your numbers means finding out you missed the mark long after you could've fixed it.

If you've caught yourself waiting for things to "go back to normal," this one's for you. There is no back to normal. There's just the businesses adapting to what's happening now, vs the ones still running things like it's 2022.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 01:19 – Why business closures don't mean the economy's broken
• 03:38 – Why chasing a "safe" job is often the riskier move
• 08:35 – Why trying to appeal to everyone kills sales
• 12:51 – The basic systems over half of businesses are still missing
• 15:53 – Why cutting the marketing budget when times get tough backfires
• 19:43 – How to know when a lean team needs restructuring
• 23:38 – Why a rigid annual forecast sets a business up to fail
• 26:57 – What decades of economic cycles reveal about which businesses come out stronger

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here