Episode Details

The Health Marketing Daily — September 09, 2026 In this episode: • Boots is repositioning its entire brand identity around life's unfiltered realities — a significant strategic signal for every health and wellness brand that sells through the UK's dominant pharmacy-retail channel. • New research suggesting gut bacteria can spread rapidly between people and across continents fundamentally changes the science story probiotic and gut health brands can tell consumers. • A major study of nearly 65,000 Britons shows that sugar exposure in the first 1,000 days of life leaves measurable health consequences seven decades later — a finding that will accelerate demand for low-sugar functional infant and toddler nutrition across Europe. • Oura's IPO filing and $1.2 billion in reported earnings confirms that wearable health data is now a mainstream consumer wellness category — with direct consequences for how supplement and nutrition brands position personalisation and data-driven health claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health