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Ep 100: Five People, One Question: The Networking Strategy That Actually Books Clients
Description
Most women business owners walk into a networking room and leave with a stack of cards and no real leads. You know the scene.
Clusters of people talking, a plate of hors d'oeuvres, and that moment of deciding where to stand. You ask the question everyone asks, "what do you do," and you get a polite answer back. Nobody gets curious. Nobody remembers anybody. The cards end up in a drawer or lost in a contact list you never open again.
In this episode, I break down why that happens and what to do instead. Networking for leads isn't about the exchange; it's about intentionality. Instead of asking what someone does, ask what brought them into the room tonight, or what part of their work lights them up right now. Those two questions build real connection in under sixty seconds, and they're the reason people remember you, refer you, and take your call afterward.
I also walk you through the follow-up system that turns a business card into a client relationship: a same-day thank you, a scheduled check-in email three weeks later, and a simple yes-or-no decision about whether to stay connected. This episode is built for creative professionals and women business owners who are tired of posting on social media and calling it lead generation.
AN INVITATION:
You're invited to the in-person Fully Booked Workshop on Tuesday, October 20th, in Berkeley Heights, New Jersey, where I teach 12 women how to turn networking into a strategic machine. Over $100K made just from networking, with no pay-to-play or paid ads.
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