Episode Details

What if the numbers could make your biggest business decisions easier? In this episode, John Haskell sits down with Steve Kenyon to discuss the financial and economic tools that changed how Steve viewed his farm. Steve shares how learning to use gross margin analysis revealed that some parts of his operation were losing money despite strong production numbers, and how understanding opportunity cost led him to completely rethink his business model.

Steve and John also discuss why cash flow and profitability are two different things, how custom grazing allowed Steve to build a repeatable, cash-flow-positive business, and why owning land isn't always the best path to building a profitable operation. They explore the danger of following conventional assumptions, the difference between incremental improvements and transformational change, and why understanding your numbers can make it easier to know when it's time to do something differently.

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In this episode, we cover:

• How gross margin analysis revealed where Steve was actually losing money
• Why strong production numbers don't necessarily mean a profitable operation
• How opportunity cost changed the way Steve looked at his grass and cattle
• Why custom grazing became a more repeatable, cash-flow-positive business model
• Why transformational changes can have a much bigger impact than incremental improvements
• How questioning conventional assumptions can lead to better business decisions

Connect with Steve:

• Follow on Facebook
• Follow on YouTube
• Send an email to skenyon@greenerpasturesranching.com

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Darrin Qualman’s research
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

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