Episode Details
Back to Episodes
Williams Ayotomiwa: Building Africa’s Creative Economy & the Future of Music
Description
This week on Music Industry Insights Worldwide, we’re joined by Williams Ayotomiwa — Project Manager at the Creative Industries Initiative for Africa (CIIFA), working at the intersection of music, business, creativity and the wider African creative economy.
Based in Lagos, Nigeria, Williams brings a valuable perspective on the opportunities and challenges facing Africa’s rapidly evolving creative industries. His work focuses on supporting the development of stronger creative ecosystems and creating pathways for artists and creative professionals to grow both locally and internationally.
In this conversation, we explore the growth of Africa’s music industry, the importance of developing sustainable creative ecosystems, and what needs to happen to ensure African artists and creative entrepreneurs can build successful, long-term careers.
We discuss artist development, education, entrepreneurship, digital transformation and the changing relationship between African creatives and the global music industry.
Williams also shares his insights into the opportunities emerging across the continent, the role of organisations such as CIIFA and the importance of investing in the infrastructure, skills and strategies needed to support the next generation of African creative talent.
A fascinating conversation about Africa’s creative future, music business, innovation, artist development and the global opportunities emerging from one of the world’s most dynamic creative markets.