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Mindset, Ownership & the Independent Artist: Building Your Own Path in Music - Kenneth Johnson
Description
This week on Music Industry Insights Worldwide, we’re joined by Kenneth “Munir Vibes” Johnson independent artist, entrepreneur and founder of Vibes Up Entertainment.
Kenneth brings together music, mindset and digital strategy to help independent artists navigate today’s rapidly changing music industry with greater clarity, intention and ownership.
In this conversation, we explore what it really means to build an independent career in music, from developing a strong mindset and using positive self-talk to embracing creative freedom and making strategic decisions that can create long-term sustainability.
Kenneth also shares his perspective on digital strategy, storytelling and innovation, and why artists need to think beyond simply releasing music and start building their own ecosystems, brands and businesses around their creativity.
We discuss the changing opportunities for independent artists, the importance of owning your journey, how technology is reshaping the music landscape, and why mindset can be just as important as talent when it comes to creating a sustainable career.
A powerful conversation about independence, entrepreneurship, creative freedom and giving artists the tools to take control of their future.