Episode Details

The FMCG Marketing Daily — September 08, 2026 In this episode: • Poland's consumer watchdog has put Danone, Mondelez, Nestlé, and Unilever simultaneously in its crosshairs over shrinkflation — a regulatory moment that tests how FMCG giants defend pack-size reductions without destroying brand trust. • RTD tea challenger Ryl is building a US expansion strategy explicitly around the demographic gaps that legacy tea brands have failed to close with Gen Z and millennials — a direct threat to established players in a fast-growing category. • M&S Food is using sports broadcaster Laura Woods and a grassroots football platform to make a direct brand purpose play — positioning its food credentials around community and nutrition rather than premium retail heritage. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO