Episode Details

From telemarketer to billion-dollar operator, Danny Yeung shares how IM8 reached a $100M annual revenue run rate in just 11 months. In this condensed version of the full My First Million episode, hosts Saam Paar and Shaan Puri unpack the founder story behind IM8, Prenetics, and the lessons Danny learned scaling through COVID, a market-cap crash, and a major product pivot. You’ll hear how IM8 was built with David Beckham as a co-founder, why the supplement replaces a cabinet full of pills, and how the team uses clinical trials, scientific advisory boards, paid media testing, creator marketing, and offline events to build trust and demand. The summary also covers Danny’s core business lessons on speed, persistence, founder-led execution, and why product obsession still wins in health and wellness, business strategy, and startup growth. Listen now to get the key ideas in minutes.