Episode Details

This week on the Rural Roots Canada podcast, we look at trust, innovation and Canadian agriculture’s growing reach. Lisa Bishop-Spencer with the Canadian Centre for Food Integrity discusses how Canadians’ trust in the food system is changing, why farmers and scientists remain among the most trusted voices, and the challenge of communicating innovation and science in ways that connect with consumers. We also visit SulTech Global, an Alberta company turning micronized sulphur technology into new opportunities in agriculture and beyond. CEO Murray McKinnon shares the company’s entrepreneurial journey, its work with innovative farmers and agronomists, and how growing international demand is opening doors in markets worldwide.