Episode Details

Send us Fan Mail

Is your direct mail marketing a calculated investment or an expensive guessing game? If you are blasting out mailers without tracking the specific metrics behind them, you are essentially setting your marketing budget on fire. In this solo episode, Tiffany High breaks down the exact mathematical framework her team uses to eliminate guesswork and measure direct mail ROI.

Tiffany reveals the one non-negotiable rule you must follow before sending a single postcard, along with the five critical KPIs that tell you exactly what is working and what is broken. You will learn how to determine if a low response rate is a data problem or a design problem, how to track your true cost-per-deal, and why relying on a single exit strategy will mathematically price you out of the market.

Listen and enjoy the show!

You’ll Learn How To:

• Eliminate marketing guesswork by assigning a unique phone number to every single mail campaign
• Calculate your true response rate to isolate whether your mail piece or your data list is failing
• Measure your quality lead rate to ensure you are reaching motivated sellers instead of angry homeowners
• Diagnose a broken sales process by tracking your pieces-per-deal and cost-per-deal metrics
• Maximize your profit per deal by utilizing multiple exit strategies like flipping and novations

What You’ll Learn in This Episode: 

• (1:06) The golden rule of direct mail and why every mail piece must have its own dedicated phone number
• (1:45) How to structure and track a direct mail campaign over multiple rounds
• (2:46) KPI #1: Response Rate and how to know if your mail piece design needs to be scrapped
• (4:02) KPI #2: Quality Lead Rate and why mass-blasting absentee owners ruins your lead quality
• (5:02) KPI #3 & 4: Pieces and Cost Per Deal and how to pinpoint if your data is too broad or your sales team is fumbling
• (6:34) KPI #5: Profit Per Deal and why strictly wholesaling will limit your ability to compete in direct mail
• (8:15) How to get free access to Tiffany’s exact Direct Mail Tracker and course

Who This Episode is For:

• Real estate investors spending money on direct mail without a clear way to track their ROI
• Wholesalers and flippers looking to optimize their marketing budget and lower their cost-per-deal
• Business owners ready to transition from guessing to making strictly data-driven marketing decisions

Why You Should Listen: 

Direct mail is one of the most expensive marketing channels in real estate. If you aren't tracking the right KPIs, you have no way of knowing which lists are actually generating revenue. By listening to this episode, you will learn the exact five numbers Tiffany uses to isolate broken campaigns, fix leaky sales processes, and squeeze maximum profit out of every single mailer.

Connect with the Results Driven Community:

• Get the free Direct Mail Tracker and Course by joining the community: TheResultsDrivenPodcast.com

Follow Tiffany and Josh here:

• Tiffany Instagram: @tiffanyhighofficial
• Josh Instagram: @joshhighofficial
• Website: Results Driven REI
• Get Tiffany’s free resource: www.rdebook.com 26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business