Episode Details

The Campaign Room is where creative direction happens in real time.

This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process.

Each episode is a working session.

You’ll hear how Ramona:

• Spots the leverage others miss
• Turns raw ideas into cultural moments
• Connects identity, strategy and expression into one coherent direction
• Builds campaigns that don’t need convincing - they command

This is creative direction as it actually looks when it’s done with conviction.

If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: https://www.instagram.com/ramona_oxenbauer/

🎙️ This Episode

In this episode of The Campaign Room, Ramona sits down with Anna Rogers to explore what happens when women stop following the invisible rules they were raised to obey—and start daring to want more.

Anna brings her upcoming book How Dare You: The Ex Good Girl’s Guide to Breaking the Rules into the Campaign Room: a book about dismantling the Good Girl conditioning that teaches women to be quiet, agreeable, grateful, easy to please and afraid to ask for what they actually want.

Together, they build a campaign designed to turn the book into something much bigger than a book launch. From putting the Good Girl on trial for crimes like wanting too much, disappointing people and refusing to shrink, to Good Girl Rehabilitation, burning the rule book and building the Ex Good Girls Club into a movement—Ramona develops a creative world that gives women something they can recognize themselves in, participate in and spread.

Because the goal isn’t simply to sell a book. It’s to put it into the hands of one million women—and make breaking the rules something women want to be guilty of.

Anna Rogers is a 4x founder, coach, speaker, and soon-to-be author who helps women turn their delusional dreams into bold decisions. She shares her musings on ambition, identity, and breaking old rules on Instagram and Substack.

📱 Follow Anna on Instagram: https://www.instagram.com/heyannarogers/

📖 Join the Ex Good Girls Club on Substack: https://exgoodgirlclub.substack.com/

🎬 The Big Brand Effect

Inside The Big Brand Effect, Ramona shows you how to stop creating content that simply gets seen—and start building the kind of content people know you for.

You’ll discover how Brand Shows can turn your expertise into a recognizable world people want to come back to, make your brand feel bigger than ordinary content ever could, and help you become the name people think of first in your space.

👉 Get it here for free: https://aiming-high.com/the-big-brand-effect

👁️ Ready to build your next campaign?

Every great campaign starts with a vision.

Book your Vision Session: https://ramona-oxenbauer.com/vision-session

💃🏻 >> More from Ramona <<

🎬 The Cinematic Launch Playbook: https://ramona-oxenbauer.com/cinematic-launch-playbook

The Next Season Intensive: https://ramona-oxenbauer.com/the-next-season-intensive

Instagram: https://www.instagram.com/ramona_oxenbauer/

Website:

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