Episode Details
Back to Episodes142. Stop Investing in the Wrong Problem in Your Business
Description
The most expensive mistake in your business is investing in the right thing at the wrong time. If you are a VA, OBM, or done-for-you service provider about to spend money on sales coaching, a marketing program, or ads, this episode could save you from investing in the wrong problem. Marketing is an amplifier, not a fix, so if your offer is fuzzy, more marketing just puts more of the wrong eyeballs on it. So how do you know if you are ready to invest in marketing? What foundations do you actually need first? And why does a clear offer make everything after it easier? I walk through the order to building your business so you stop lighting money on fire.
In this episode:
✨ Why marketing and sales coaching often solve the wrong problem
✨ Why marketing is an amplifier, not a fix
✨ The foundations you need before you invest in marketing
✨ The chain reaction a clear offer sets off
✨ How to lead a discovery call instead of waiting to be told what to do
🔎 Book a free offer strategy session and I'll map the 2 to 3 shifts to make first
📩 I read every message, come find me on Instagram!
Go to theordinarybusiness.com to learn more.
Your income shouldn't be capped by your capacity.
BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify the 2–3 shifts that would give you more room to grow without simply adding more client hours.
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Expansion: 6-month 1:1 offer design coaching program for VAs, OBMs, and DFY service pros who want more revenue, not more hours.
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Podcast produced and edited with love by @FerAssists