Episode Details

The Healing Rebel: Bringing CEO Energy to Your Healing Journey with Farla Efros

Episode 293 Published 1 month, 2 weeks ago

Description

In this episode, I sit down with Farla Efros, a retail turnaround specialist, former president of HRC Retail Advisory, interim CEO of True Religion, go-to expert on BNN Bloomberg, and author of Fuck Cancer: Commanding a Comeback When Your Body Has Turned on You.

With a career built on walking into corporate chaos and driving transformations, Farla faced her biggest turnaround yet in 2023 with an aggressive breast cancer diagnosis. Together, we explore how she applied her executive strategy, data-driven mindset, and dark humor to become the CEO of her own health, navigating loss, treatment, and personal resilience.

In this episode, we discuss:

How a background in retail turnarounds prepared Farla for her diagnosis
Treating her health journey like her most critical consulting project
Building childhood resilience by skipping grades and facing early adversity
Setting an aggressive "North Star" goal with her medical team
Approaching medical appointments with agendas and objective-driven meetings
Navigating grief from family losses while undergoing active cancer treatments
Why hope is not a strategy when advocating for healthcare needs
Assembling a personalized executive board of medical and wellness specialists
Practical steps for medical advocacy, specific tests, and health preparation
Grieving a former career while finding new purpose through The Healing Rebel Protocol

About Farla:

Farla Efros is President of HRC Retail Advisory, part of Accenture retail strategy, former Interim CEO of True Religion, and author of F*ck Cancer. After receiving an aggressive cancer diagnosis on a client call, she applied 30 years of Fortune 500 turnaround strategy to her own treatment. Now she teaches patients to bring "CEO Energy" to the exam room through her Healing Rebel Protocol.

Book:

F*ck Cancer: Commanding A Comeback When Your Body Has Turned On You

https://www.amazon.com/dp/B0GYTFD9JN

Website: https://farlaefros.com/

LinkedIn: linkedin.com/in/farla-efros-93b641b

Instagram: https://www.instagram.com/thehealingrebelca

Facebook Group: https://www.facebook.com/people/The-Healing-Rebel-CA/61575491335248/

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